VR Travel Experience
iFly KLM 360°
Round the world with Kiran Jethwa
For more than a decade we have been inspiring people to travel with KLM. Knowing inspiration is not reserved for one specific moment in time or to be consumed on one specific medium, we have always pushed to inspire in a variety of different formats, moments, media and devices. 2018 marks the year of our first virtual reality travel experience: iFly KLM 360.
Making Memorable Experiences
Providing you with reasons to travel (with KLM), that’s what iFly KLM does. So when we went VR, it was our intention people would still be inspired to experience first-hand what they just saw in VR. The experience needed to be a full dinner and an appetizer at the same time.
Great experiences come with great stories. And great stories need great storytellers. We needed a protagonist who would really undergo all the adventures. Our audiences had to go on a journey with a host. We needed powerful and exciting storylines, with enough arcs to keep the experience attractive. We teamed up with Kiran Jethwa, The Fearless Chef, who was as excited as we were. And we chased the story of finding and drinking the most expensive coffee in the world.
Making Memorable Experiences
The Search For Black Ivory
“I always wanted to taste the most expensive coffee in the world”
Travel the world, without leaving your house
Building a VR experience is not like anything else. We have a story to tell, of course, but we also want you to explore the environment. We want many things to happen at the same time, without confusing our audience. You need to feel Kiran’s excitement, we want you to co-experience what he’s experiencing, what he knows and what he’s bound to find out. We don’t want to rush you and at the same time, we’re going forward.
Custom crafted 360°/VR Web experience
We want everybody to be able to experience our episodes. Whether that is in your cardboard, your VR headset, mobile phone, tablet, laptop or desktop. So, basically everything. Therefore we created a linear version for cardboard and VR headset and an interactive 360° experience platform for all other devices allowing you to look around and choose the content you desire. In every episode you find additional 2d video stories, slideshows and tips. Ensuring an even richer and more interactive story discovery. No matter what device you’re using.
A colossal shout-out to our friends
The guys and girls of Amsterdam-based film production company Eyeforce were our crafty partners in crime. They were not just equipped with the right material and perfect professional expertise, they were most and foremost equipped with the intrinsic drive tosqueeze every last drop of amazing out of the story and production. Relentless. We all were.
An immersive campaign
First of all, our loyal iFly KLM subscribers received several notifications to navigate to the iFly KLM 360 platform. To attract and engage new audiences we’ve created an online campaign including Facebook 360 advertising and captivating Instagram stories. Targeting the right audiences with the right message. We even had a little bit of help from our Fearless Chef as well.
The Next Episode