Step into the house of WONDR
WONDR is one of Amsterdam's hottest experiences. A place where adults and children come to play in rooms full of sensory surprises. This is also reflected in the new repositioning and rebranding. With a strong, modern and feminine look, combined with over-the-top fun, you'll feel like exploring.
in a crowded market of hotspots and real life insta locations, WONDR needed to differentiate itself in order to continue building internationally as well. It is no longer about one location, but an international brand that sets the bar high. To also honour the brand name and convey wonder. In all possible senses. In all possible means.
The idea. Blow up your mind.
Visiting WONDR feels like the first time you saw snow as a child. Wonder. An incredibly good surprise. Insanity. That needed to be reflected in the identity. So we developed a visual world where your imagination was blown away. Grand, cuddly yet feminine and modern. So that the joy you feel after a visit starts with the first glimmers of the brand you experience.
Result. Step inside the house of WONDR.
We invite people to look inside 'the house of WONDR'. A place with many rooms to play, dance and taste in. In which you can jump and can, may and want to touch everything. All these elements are reflected in the rebranding. With distinctive 'arches' allowing you to see a new room each time, inflated sensory words reinforcing the playful character, strong feminine colours for a distinctive feel ánd people having a great time.
Sometimes childhood dreams come true.