Explore the World of Hospitality: Be My Guest!
- Brand strategy
- Visual identity
- User experience design
- Virtual production
- Bruut Amsterdam
- Ready Set Studios
Hospitality brings people together, whether you're a guest or a host. Who hasn't started their career on a terrace or in the dishwashing kitchen? The hospitality industry is one of the biggest employers in the Netherlands, but it's facing a shortage of staff. Born05 has created an inviting campaign aimed at young job seekers and a digital platform that brings education and job opportunities together in one place.
The job market in the Netherlands is tighter than ever, and the hospitality sector is one of the hardest-hit. To turn the tide, the industry's biggest players, including Heineken, McDonald's, and Albron, have joined forces with the Hospitality Pact. Their goal is to generate renewed interest in this lively sector and make the path to a career in hospitality smaller, easier, and more appealing.
We've come up with a campaign that revolves around the essence of hospitality: being welcoming. With the title and call to action "Be My Guest," we're inviting young people to explore the challenges and opportunities in the hospitality sector and be a part of it. To truly represent the diversity of this industry, the accompanying platform, the campaign's digital core, is filled with inspiring stories and motivating, interactive videos that highlight the qualities you develop as a hospitality employee.
The Be My Guest campaign and platform have made the most of Born05's expertise in every specialization. From strategy and concept development to creating a visual identity, user-centered platform design, and virtual video production (in collaboration with Bruut Amsterdam). Resulting in a campaign that exudes joy and craftsmanship.
From zero to hero with AFAS Software
Storytelling AFAS Software