
BOL.COM SPEELFILMPJES PLATFORM
AN INSPIRATIONAL VIDEO PLATFORM MADE FOR AND BY KIDS
INTRODUCTION
When we were kids, we used to play with LEGO for hours. Nowadays, youngsters still fancy the colorful bricks, but they spend a large part of their time playing with phones, tablets and laptops. And they use those devices to watch videos of other kids playing, instead of having fun with their own toys. Born05, bol.com and LEGO responded to this trend with the launch of the Speelfilmpjes Platform (Movie Platform), aiming to make more children a fan of LEGO.

STRATEGY





Concept
LET’S PLAY WITH LEGO
So, here it is: the Speelfilmpjes Platform. An inspirational video/contentplatform made for and by kids. It’s filled with inspiring, user generated content in the form of videos created by other children. This encourages youngsters to play with LEGO and it triggers them to take part in the challenge of making their own LEGO video – definitely one of the coolest and most entertaining features of the platform.




MAKING PRIZE-WINNING MOVIES
Because not all kids (and parents) know how to make an impressive movie, The Speelfilmpjes Platform provides how-to-videos in which vlogger Mike enthusiastically explains how to be a little Spielberg. For instance, by offering tips about camera angles and lighting. There’s also a script generator that helps kids with thinking up a nice scenario and there are downloadable sound effects and various (moving) backgrounds to really make a prize-winning movie. And when it’s ready, it’s up to the parents to check and approve the video. If it’s okay, it can be shared on the platform for other kids to enjoy.
A WIN-WIN-WIN SITUATION
To give the Speelfilmpjes Platform a jump start, bol.com organized a special afternoon at its HQ for parents and children, inviting them to make LEGO videos on the spot. The resulting movies were used to fill the magazine with a big batch of unique user generated video content, to inspire other kids to make a movie as well. This has resulted in a unique stream of content that appeals to children and motivates them to play with LEGO, leading to a win-win-win situation for kids, parents and the bol.com and LEGO brand.



SOME OF THE BEST RESULTS SO FAR
3.813
The number of unique visitors that spent more than 2 hours on the platform
20 minutes
The average amount of time spent on platform by visitors
2.050
The number of movies shared on speel.bol.com.
11.397
The amount of profiles created so far.