At a time when we are surrounded by media and content for almost the entire day, podcasts form a point of rest. This auditory medium has been undergoing a major revival for a few years. Since then, the podcast has proven to be able to hold listeners’ attention for a long time. And that offers a lot of amazing possibilities for brands.
Podcasts have been around for a while, but the medium has never been as much in the spotlight as today. Born05 sees a lot of potential in the medium and is producing its first podcast right now. Marvin Jacobs, a podcast-aficionado for years, explains why.
The team behind S-Town doesn’t makes things easy for listeners. This is already apparent at the beginning. A quote from the opening scene: ‘I’m told fixing an old clock can be maddening. You’re constantly wondering if you’ve just spent hours going down a path that will probably take you nowhere.’
When I start talking about podcasts, I often get glassy eyes. "Something with an Adam Curry radio show that be can downloaded, or something?” Or: “Isn’t that obsolete?” As if I build model ships in a bottle: a fun hobby, but totally uninteresting.