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A crazy night at the SpinAwards!

iFly KLM 50 and iFly KLM Selections win prestigious rings!

KLM and Born05 have won two SpinAwards for iFly50 and iFly Selections. The much sought-after Dutch professional prizes for creativity in digital media were awarded Thursday at the infamous SpinAwards Night in Amsterdam. IFly50, the 50th anniversary edition of the much acclaimed iFly Magazine, grabbed the silver ring in the category ‘Best Design’ and iFly Selections did the same in the category ‘Best Website’. Pretty fly, right?! Let’s see what the judges had to say.

Jury rapports

About iFly KLM 50: “An enchanting experience that invites you to explore the world. This unique iFly edition was the inspiration for the further development of the iFly platform and has successfully increased the amount of KLM bookings. A beautiful proof that esthetics can lead to added value.”

And some nice words about iFly KLM Selections: “A gorgeous platform that integrates design, audio and video seamlessly. The stories and website fuse perfectly to form a new content hub. And you can really feel that!”


“A beautiful proof that esthetics can lead to added value”

SpinAwards jury about iFly KLM 50

A big thank you

Sjors van Hoof, creative director at Born05: “iFly50 is a unique interactive journey to fifty of the most awe-inspiring locations in the world. It features a newly developed interface that lets readers scroll effortlessly through all the eye-catching images and content surprises. The quality of the images and the minimalistic, smooth design make iFly50 quite the digital masterpiece. The silver SpinAward is a big ‘thank you’ to our entire KLM-team.”


















Smart distribution

IFly Selections is a totally new publishing platform that allows KLM to target existing and new customers with awesome content. The website is the central hub with loads of travel stories, mesmerizing video reports and amazing photo series. But we also bundle parts of this vast content into selections and offer these to individual travelers via email, Facebook, ads and so one. This smart distribution strategy gives the content a different role, each time. Sjors: “With iFly Selections we have found a way to make our rich content even more relevant. Tailor-made inspiration that adds extra value to KLM; brand-wise as well as conversion-wise.”.


21st Apr 2017

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