Born05 presentsSNS content program ‘Future Money Talks’

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Utrecht, may 9th 2022 - SNS presents the content program 'Future Money Talks' that focuses on the dreams, goals and obstacles of young adults. The program, developed by Born05, inspires the target group to discover their growth potential and help them move forward in a practical way. Future Money Talks discusses with young people important themes that concern them. The first topic, 'wealth growth', was recently published.

With its new direction and brand promise 'Attention for the growth of every human being', SNS focuses specifically on young adults who are eager to progress but at the same time encounter barriers that prevent their growth. SNS thinks along with them and helps them realise their goals and dreams.

Tineke Bergsma - Marketeer Brandactivation SNS: “Born05 succeeded in putting together a strong content programme with powerful formats that seamlessly connect with the perception of our target group. Especially for a target group that is not easily influenced by traditional advertising. We do not only address the obstacles of the target group, but offer real practical action perspectives. Future Money Talks proves that SNS is thought leader in the field of youth and growth."

Guido Cramer - Programme strategist Born05: "I think we were able to help SNS very well with this, because we are able to bring a truly integrated approach to life. No separate initiatives or bits of content, but a programme that allows campaigns, content and activations to add up across all touchpoints. And you really need that to build brand consideration."

Ron de Bruijn - Creative Lead Born05: “More than ever, brands have to keep their promises. Young people in particular immediately see through hollow pay-offs and propositions. With the Future Money Talks content programme, we give the new SNS brand promise a practical dimension.”


Responsible at client's: Tineke Bergsma, Peggy Kaal
Strategy and programme:
Guido Cramer
Ron de Bruijn en Beau Warmerdam
Sander de Graauw
Project management:
Joyce Rodenburg


About SNS

We believe banking can be different. We believe in attention. We see people. We listen and immerse ourselves in the customer. We try to understand them. We think along with them and look for solutions to realise their dreams and goals. We believe that growth is only possible if we first get to know the people behind the figures. With our payoff 'First the people. Then the money', we make visible what we believe in. We are ready to let the whole of the Netherlands know that we care about the growth of every human being.

About Born05

Born05 builds brands from the digital domain. The agency offers a unique combination of brand design, storytelling and digital experiences. With a team of 50 specialists, Born05 works for clients like 538, ASN Bank, Greenchoice, JDE, KPN, Robijn, Porsche and Videoland. Born05 is part of Ace.

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