We are Born05

We connect people to brands

Our multi-disciplinary team of experts incorporate relevant touch points and content into integrated brand and customer experiences. Endlessly growing brands and audiences by being truly creative, genuine and smart.

Make it work

We are strategists and storytellers, craftsmen and pixel lovers, creative professionals, game geeks and everything in between. All in the same building, working across disciplines. Because we believe innovation starts when we work as a team. So every step is connected.


Our strategists work out where to go and how to get there. They carefully plan every step of the customer journey to make sure it meets our client’s needs. They think in touch points and tiny moments, but also in big ideas and grand plans. They are the chess masters, working in silence, always thinking about the next move.


This is where the magic happens: when a strategy becomes a creative concept. With painstaking research and sparkling brainstorms, our creatives conjure up new, innovative ideas. Always relevant and logical for the end user. But, above all that, inspiring. They add the spark.


User experience is the glue between strategy, concept, design and development. In their words: a button-philosophy. How does the end-user behave? How should an interface work? Always looking for a win-win situation, they turn client objectives into an awesome experience.


How do you visualise an emotion or show a sensation? Our designers think in pictures and have one major goal: make it crazy beautiful, sharp and perfect, down to the last detail. They try to do this all day long, but at some point we have to send them home.


Long story short: our interactive editors, video reporters and photographers are in this to create stories that matter. Without meaning, they say, there is no experience.


These are our builders, except they don’t get really dirty. With terrifying precision they construct the design, code by code, until it comes to life. Once they’ve made something beautiful, they try to destroy it with testing until they know it works on every possible device.


Every customer journey is different, and we want every story to feel personal and tailor-made. So we measure, analyse and register user interaction. We like hard facts and solid numbers, and use that data as the basis for all our communications.


Our programme- and project managers make sure it all happens as agreed. They chase and hustle, call and update, plan and prepare, and they make sure it all comes in on time and within budget. It’s a tough job, but they do it seamlessly, and always go that extra mile for a faultless delivery.

Who we work for


For more than 30 years Alzheimer Netherlands gives help and information to people with dementia and their immediate surroundings.


Bol.com is the biggest online store in The Netherlands and part of the Ahold Group. With over ten million products, it is the store for all of us.


Eneco is an international sustainable energy company, with operations in The Netherlands, the UK, Germany, France and Belgium. The Eneco Group headquarters are located in Rotterdam.


ING is a Dutch retail bank and part of the ING Group: a global financial institution with over 85 million customers across the world.


A global coffee & tea company, serving consumers in more than 80 countries through iconic brands.


KLM Royal Dutch Airlines is the flag carrier airline of The Netherlands. Together with Air France, KLM is at the forefront of the European airline industry. They are our Flying Dutchman.


KPN is the leading landline and mobile telecommunications company in The Netherlands. For more than a century they connect people, day after day.

KPN Play

Play is an innovative app launched by the leading Dutch telecom provider KPN. It enables a complete new way of watching television.


OVG Real Estate is a visionary company which is active in the field of real estate development and investments in The Netherlands, Germany and beyond.


PGGM is a Dutch pension fund service provider and manages the pensions for different pension funds, the affiliated employers and their employees.


Royal Philips of The Netherlands is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.


Pickwick is a high quality tea brand offering a huge variety of flavours to satisfy every wish. It is available in Hungary, Denmark, The Czech Republic and The Netherlands.


The Dutch telecom company Simyo is the brand for people who are “smart cookies” about telecom and know exactly what they want.


Telfort is an all-round telecom provider in The Netherlands which focuses on good quality at a very affordable price.


WeTransfer is an Amsterdam based online file-transferring platform, which basically means that ‘you send it, we transfer’.

Top it all

Let’s not beat around the bush: we like winning awards. And we never stop trying to add trophies to our cabinet. These are some of the awards we have won lately.


Effie Awards
Effie Worldwide champions the practice and practitioners of marketing effectiveness. In 2012 we became the proud winners of a Golden Effie Award for our complete Bol.com case (2006-2010).


Webby Awards
In 2012 Born05 was selected Official Honoree of the Webby Awards twice with iFly KLM Magazine, as a Result of Superior Quality.


Spin Awards
Dutch awards for creativity in digital media. We won two golden Spin Awards, both in the category Best Content: in 2011 for iFly KLM Magazine and in 2008 for Bol.com Bomvol Magazine.


The Favourite Website Awards (FWA) picks a Site of the Day every 24 hours. iFLY KLM Magazine was one of the lucky winners together with Vodafone CLEAR Magazine.

Grand Prix

Grand Prix Awards
Through the years we have received seven Grand Prix Customer Media Awards, including the precious Excellence Award for Bomvol, Bol.com.

Red Dot Award

Red Dot Award
iFly50 received a Red Dot Award in the Best of the Best category.


The awards that recognize the talent and effort of the best web designers, developers and agencies in the world


The Lovie Awards
The Lovie Awards is the most prestigious, and the only, truly pan-European awards honouring online excellence.