A visual journey into the heart of L’OR
‘The art of making’ brand visuals
Often a photo is worth a thousand words. But sometimes images need words to paint the entire picture and to reveal all the work that went into them. As is the case with the brand visuals we’ve created for L’OR. A dazzling set of images, quintessential to the new L’OR positioning.
Months of hard work were put into capturing the soul of L’OR. We travelled to Colombia, spent weeks in the photo studio and probably drank way too much coffee in the process. And it was all more than worth it.
Seeing is believing
Created in France in 1992, the ambition of L’OR has always been to offer the best coffee in the world. The premium coffee brand aims to deliver ‘captivating multisensorial experiences’. To communicate this philosophy L’OR needed a global visual communication strategy. A set of brand assets and images for on and offline purposes that follow strict visual principles and cover a variety of brand related themes. Well, that’s exactly what Born05 delivered. Over the course of a year we completed a comprehensive visual L’OR identity. Built around five concepts, based on extensive visual research and incredibly intricate, detailed and… labor intensive.
The L’Or story
The Art of Selection, The Art of Making, The Art of Degustation, Generic Assets and Lifestyle… Five distinctive but recognizable chapters that together show the entire LO’R story.
STORY BEHIND THE PICTURES
Looking at the final L’OR pictures it’s hard to fathom the amount of work that went into each of them. That’s a good sign. It shows that all end results feel natural – as if they’ve existed for years. Our L’OR team has managed to create something of the highest standards. Premium images and assets that will perfectly represent the L’OR brand wherever they’re shown or distributed.
And just like with a beautiful painting, they get even more impressive if you know the story behind them.