iFly KLM Magazineinspires and binds millions of travelers
Content platform KLM Royal Dutch Airlines
- AWWWARDS SOTD
- Red Dot Award
- Spin Award
- And many more...
- 500+ travel stories
- 40+ video productions
- 150+ magazines
- 20+ soundstracks
- and counting...
KLM’s award-winning digital magazine iFly keeps passengers inspired between flights. Reaching ten million readers in more than 40 countries, it is a customer retention tool that builds the relationship with KLM and excites passengers with new reasons to travel. It is a constant source of inspiration on the customer journey. With an incredible amount of exciting content iFly offers something for everyone. From general inspiration, to specifically targeted tips about the place (potential) customers are travelling to.
Reason. Strengthening emotional connections
The choice of airline is often driven by price and convenience, so building loyalty to a brand is key to customer retention. But there can be long gaps between flights, during which the relationship fades. The iFly KLM family strengthens the airline’s connection with customers and inspires them to choose KLM next time they fly. The rich content platform does more than simply push sales and offers, but engages passengers and builds an emotional connection in line with KLM’s overarching strategy of ‘journey of inspiration’.
Big idea. Reasons to travel meets rich content innovation
iFly KLM has created an incredible amount of inspirational travel content. And every day new stories are added. This opens a world of opportunities. iFly KLM Magazine becomes a platform full of dynamic content aimed at specific groups. Editions become selections… Relevant themed magazines, built around one country, city, interest or even time of year, can be distributed through different channels to reach new targeted audiences. This omni channel approach, with a unique distribution model, optimizes and increases the reach and popularity of iFly KLM Magazine and thus: KLM’s services and portfolio.
Outcome. More traffic and pride
Just in the first two weeks the platform KLM VR content reached over 10 million people on social media. More than 300.000 potential KLM travelers visited the platform and on average engaged with the content for more than 6 minutes. 42% of them subscribed for the upcoming episodes in Hawaii and The Netherlands.
So, get ready to go around the world with Kiran Jethwa, without even leaving your home. Departure time? Whenever you’re ready.
iFly KLM knowswhere you'regoing next
Old school offline playfulness meetsnew school online movie making