Prepare to fall in love
From online magazine to online lookbook
Inform & engage
Fifty is a magic number. This is also very much the case for the fiftieth edition of our iconic iFly KLM magazine. To celebrate this milestone properly we decided that it was time to shake things up a bit. The result: a jaw-dropping smooth scrolling journey to the fifty most beautiful places in the world.
This one-off special edition is our way to celebrate the fantastic journey we’ve made making the first 49 editions, and in a way it’s also our way to celebrate travelling. Because from the first look, all you want to do is hop on a plane and explore the world.
Just make it awesome
We’ve decided to leave the original iFly canvas. Then we dove into the endless stream of beautiful places. But we could only pick fifty. And we needed beautiful content to present those fifty places to you. So our strategy was simple: rejuvenate the iFly format, make it a celebration. But the original strategy, to create awareness in between flights, remained intact.
Every page an adventure
For this very special occasion we created a completely new interface and structure, allowing the user to smoothly scroll through all 50 destinations, offering special space-bar-induced-sidesteps along the way (but only if you want to). And you can enjoy all of this while listening to tailor made soothing tunes from Massive Music. You can unlock immersive 360° video footage. Last but not least: besides being the ultimate bucket list, the iFly50 is a possible ticket to your dream location as users can win a trip to one of the 50 locations, just by picking their personal top 5.
Our editorial team carefully curated all the content, sometimes even travelling half way across the world to get that perfect picture, video our sound bite. Never did we go for plan B, because only the best content made its way to the final fifty.
One of a kind
Swim with sharks in the St. Maarten Sea, climb the icy peaks of Tanzania’s Kilimanjaro, take a spiritual boat tour down the Ganges or stroll through the surreal Stockholm subway system. iFly50 has got it all, but be aware: love-struck driven spontaneous travel plans are just a gentle swipe away.
The results were a bit overwhelming. One of the readers even wanted to marry the site. The number of shares increased with a whopping 955%(!) Compared to previous issues. The iFly 50 broke all records, with a 132% reader increase, and a 120% increase in engagement time (7:04 minutes).
|- Red Dot Award 'Best of the Best'|
|- AWWWARDS SOTD|
|- AWWWARDS SOTM|
|- IE Development Award|
|- FWA SOTD|
|- FWA Mobile SOTD|
|- CSS Design Awards SOTD|
|- 2 Lovie Awards|