A bucketload of inspiration

We have once again selected fifty travel destinations that are bucket-list-proof for every traveler in the form of iFly2018. Again, an amazing and inspiring digital magazine in the spirit of iFly50, filled with THE destinations and events of 2018.

Goal: offering iFly KLM Magazine readers fifty new reasons to travel with KLM



We know where you want to go

‘Where to go next year?’ is undoubtedly one of the most popular questions people ask each other at the end of the year. So, we – as an authority on travelling – help to answer that question. Because simply put: we know where to take you. Since the launch of iFly50, this selection has been a successful and highly appreciated format for iFly KLM Magazine readers. This list has proven its right to exist more than once. This year we’ve again optimized this immersive experience and added a new and fresh dose of the finest travel inspiration: fifty destinations that are without a doubt worth traveling to in 2018. We even listed the wonderful, once-in-a-lifetime events you should attend next year, for example the tricentennial in New Orleans and Malta, the European Capital of Culture.

Complete experience

Zooming in on iFly 2018, you’ll see that is has all the elements to draw readers in. It includes moving pictures (literally and figuratively) and there’s also new soundtrack, matching with iFly 2018. Traveling really comes to life with these elements, and the readers are encouraged to continue scrolling and discover all the destinations and events. Speaking of which: the events we selected take place next year, and that makes iFly 2018 a very relevant magazine for travelers. It really is a complete guide to the best destinations and not-to-miss events for 2018 around the world. The unique feature of this new edition is a successful social campaign.
With the right targeting and the right placement we have generated very valuable data for new KLM projects, so that they can serve their customers even better. Scroll down to read about the elements that make iFly 2018 such an immersive experience. Can’t wait to discover the magazine for yourself? Then click here.

Discover this cover

We all know how important first impressions are. So, when opening iFly 2018, you’re treated to a triple cover consisting of three alternating images, each its own moving elements. A great, visual way to start a journey through already the best digital travel magazine of 2018, and discover those bucketlist destinations and events.

Layer cake

What you see is what you get, but that’s not completely the case with iFly2018. Because you get even more than you can see. The magazine had twenty hidden layers, each with a nice surprise. We don’t want to spoil the cake, but you can count on at least several tasty 360 videos, slideshows and audio interviews, giving you more inspiration and information.

Sharing is caring

Part of the strategy to engage with the iFly KLM Magazine readers and to generate traffic towards the magazine, is the chance to win a ticket to one of your five favorite chosen destinations. This element adds fun for the readers and it gives us and KLM a valuable insight: we learn which must-see destinations and events of 2018 are on top of our readers’ bucketlists. And finally: readers can share their favorite destinations on social media and discuss their bucketlists with friends and family.

social advertising done right

To attract as many visitors as possible to our iFly 2018, a campaign was set up, targetting individual interests. iFly2018 covers a broad range of topics in order to appeal to a wide audience. Therefore it would only make sense to apply the same train of thought to the campaign.

Following the content selection, we adopted a social media strategy with the goal to drive as much traffic to the relevant articles as possible. Campaigns were targeted on user interests and a wide range of creatives were developed to live a/b – test different ads on the target audiences. Optimizing ads on a daily basis, allowed us to identify better performing texts and creatives, guaranteeing that each article got the best performing combination.


With great succes

During one month, we launched an extensive campaign in which 14 articles were promoted, with 28 campaigns and 84 adverts. The overall performance of the campaign exceeded our expectations; we reached approximately 6,5 million additional people with our ad, while attracting nearly 500.000 new users to the iFly2018 platform. The overall campaign more than doubled the traffic on iFly2018 and drove nearly 30% of all the content shares, allowing our content to create additional reach.

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