A bucketload of inspiration
We have once again selected fifty travel destinations that are bucket-list-proof for every traveler in the form of iFly2018. Again, an amazing and inspiring digital magazine in the spirit of iFly50, filled with THE destinations and events of 2018.
Goal: offering iFly KLM Magazine readers fifty new reasons to travel with KLM
We know where you want to go
‘Where to go next year?’ is undoubtedly one of the most popular questions people ask each other at the end of the year. So, we – as an authority on travelling – help to answer that question. Because simply put: we know where to take you. Since the launch of iFly50, this selection has been a successful and highly appreciated format for iFly KLM Magazine readers. This list has proven its right to exist more than once. This year we’ve again optimized this immersive experience and added a new and fresh dose of the finest travel inspiration: fifty destinations that are without a doubt worth traveling to in 2018. We even listed the wonderful, once-in-a-lifetime events you should attend next year, for example the tricentennial in New Orleans and Malta, the European Capital of Culture.
social advertising done right
To attract as many visitors as possible to our iFly 2018, a campaign was set up, targetting individual interests. iFly2018 covers a broad range of topics in order to appeal to a wide audience. Therefore it would only make sense to apply the same train of thought to the campaign.
Following the content selection, we adopted a social media strategy with the goal to drive as much traffic to the relevant articles as possible. Campaigns were targeted on user interests and a wide range of creatives were developed to live a/b – test different ads on the target audiences. Optimizing ads on a daily basis, allowed us to identify better performing texts and creatives, guaranteeing that each article got the best performing combination.
With great succes
During one month, we launched an extensive campaign in which 14 articles were promoted, with 28 campaigns and 84 adverts. The overall performance of the campaign exceeded our expectations; we reached approximately 6,5 million additional people with our ad, while attracting nearly 500.000 new users to the iFly2018 platform. The overall campaign more than doubled the traffic on iFly2018 and drove nearly 30% of all the content shares, allowing our content to create additional reach.