A bucketload of inspiration
Goal: offering iFly KLM Magazine readers fifty new reasons to travel with KLM
We know where to take you
‘Where to go next year?’ is undoubtedly one of the most popular questions people ask each other at the end of the year. So, we – as an authority on travelling – decided to answer that question. Because simply put: we know where to take you. With the thousands of positive reactions to iFly50 buzzing in the back of our head, we made the choice to surprise the iFly KLM Magazine readers again with this successful format. We’ve further optimized this immersive experience and added a new and fresh dose of the finest travel inspiration: fifty destinations that are without a doubt worth traveling to in 2017. We even listed the wonderful, once-in-a-lifetime events you should attend next year, for example the cherryblossom festival in South Korea and the White Nights in Russia.
Fascinating and tempting
Distribution: using other people’s networks
For a part of the distribution strategy of iFly 2017 we chose to follow the route of OPN, meaning Other People’s Network. By using the networks of the fifty tourism boards that are mentioned in the top 50, we can target the people that don’t know iFly KLM Magazine yet. And by helping the boards with the promotion of the magazine via their networks, we can reach a new audience, generate traffic and stimulate engagement. That’s good for KLM, but also for the tourism boards, because their cities, countries and events benefit from the extra attention.