The first ever digital wish list generator
Sinterklaas taken to the 21th century
Sints Cadeaumachine is surprisingly easy to use. Firstly parents create an empty wish list at cadeaumachine.bol.com. Children can then choose from more than 500 gifts. Their final wish lists are automatically connected to the bol.com account of Sinterklaas and his ‘auxiliary Sints’. As soon as the kids are gone, all orders can placed with just a few clicks.
WHAT KIDS WANT…
Wish lists and toy books made from paper are really old fashioned. Kids nowadays much more prefer to use their tablet or smartphone to go and find their favorite gifts. So if you want to reach them (and their parents) you have to digitize the whole gift process. Sints Cadeaumachine does just that. All toys are loaded into the machine automatically and can be filtered by age or gender. In the end all the swipes are not only converted to real and practical wish lists but also to various marketing insights into the toy preferences of kids.
MADE BY CHILDREN
THE REAL SINTERKLAAS
A totally new way of creating wish list can only be introduced by one man. And that’s Sinterklaas himself. Exclusively for Sints Cadeaumachine retired Sinterklaas, Bram van der Vlugt, did all the voice-overs. And so a long tradition continues; nostalgic but modern at the same time.