Alzheimer Nederland’s‘why’ captured in a brand movie

Commercial Alzheimer Nederland

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Strategy
Concept
Video production
Distribution
Partners
Wefilm

Everything Alzheimer Nederland does, is for people with dementia as well as their loved ones. But how do you show this to the public? Not in a few words on a website, not in a superficial ad campaign, but rather in a strong and compelling short film. Alzheimer Nederland’s Heart Story represents the thousands of true stories of people living with dementia. And thus tells the story of Alzheimer Nederland, a wonderful organization that strives towards a future without growing disease.

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Reason. Touch people in their hearts

More than 270,000 people have a form of dementia. Behind each of them lies a whole life full of memories that are still there, and that are kept alive by friends, family and loved ones. This is self-evident to them, but not everyone in the Netherlands has a picture of this. So how do you bring the 'why' and the feeling behind Alzheimer Nederland into the limelight? How do you show the seriousness of the disease and the need to find a solution? To reach and touch people you need to hit them in the heart.

Big idea. One heart story to tell them all

The Alzheimer Nederland brand movie, filmed by Wefilm and directed by Basha de Bruijn, is about a man who is diagnosed with dementia. It’s about his most beautiful memories, the impact of the diagnosis, the sadness and uncertainty. But also about all the people who do everything they can to improve the quality of the man’s live and help him create new memories. The Heart Story is a symbol. It shows the gravity of the disease and the impact it has on the patients and their loved ones. But also a light at the end of the tunnel; Alzheimer Nederland’s efforts towards finding a cure or ways to improve the lives of people dealing with dementia.

Outcome. Believe in the project

Alzheimer Nederland does not have the budgets for a film of this magnitude. In order to keep the costs of production manageable several parties and people, who really believed in the project, came together and made it possible. The end result is a 80 second movie that was shown online, on Dutch television and in cinemas across the country. And touched the heart thousands of viewers.

To reach and touch people you need tohit them in the heart

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