Born05 creates comic book for new Albert Heijn employees
Who said Born05 is only a digital agency? Well, yeah, most of our work ends up online, but we just as easily create great offline content. Only just recently we did a print magazine for Albert Heijn, as part of a ‘Warm Welcome’-package for new employees. With the fairly young target group in mind, we came up with something quite daring. A Super Hero comic-magazine hybrid!
Like in the famous Who Framed Roger Rabbit movie (1988) we mixed a comic storyline with real life content. Educational Albert Heijn (AH) stories and photography topped with drawings by our marvelous in-house cartoonist. A killer combo.
Welcome to Holland’s best supermarket
Albert Heijn greets some 35.000 new employees each year and wants to make sure each and every one feels at home immediately. So they asked us to create a personal welcome package that feels as a present and prepares all newcomers for their job at Albert Heijn. The package includes a tote bag and a little booklet that had to be informative, inspirational, fun and accessible.