Next level jubilee
Albert Heijn’s 130th anniversary
An educational celebration
2017 marks the 130th anniversary of Hollands most well-known supermarket chain Albert Heijn. As part of the celebrations we were asked to produce a special edition of Ahá magazine. Of course we came up with more than just a simple print booklet. Hell, we took the assignment up a few levels. Literally.
Albert Heijn has a rich history starting back in 1887. It’s been very well documented and digitalized. So celebrating 130 years of successful entrepreneurship with a timeline of big milestones wouldn’t be that difficult. But that would also be very cliché and way too easy.
We therefore chose to create two separate entities. A printed magazine and an online quiz. The magazine had to consist of historical facts and stories that are totally new to the majority of the Albert Heijn employees. The quiz had to be fun as well as educational. Main goal: bring more than a century of Albert Heijn history to life and make sure employees playfully take in as much information as possible.
Ahá 130 Magazine
A winning combination
The quiz and magazine work together perfectly. The magazine, sent to all Albert Heijn employees, stands out because of its newsworthy stories and very old look and feel. It sheds a unique light on Albert Heijn’s history and makes employees think about the company’s heritage in a different way. With a full page advertorial in the middle of the magazine readers are encouraged to put their newly acquired knowledge to the test in the Ahá 130 Kwis. This combination of editorial (paper) content and a smart digital game proves really strong. It’s a perfect present to all Albert Heijn employees and it offers a truly fun way to learn more about to company they work in.