
Next level jubilee
Albert Heijn’s 130th anniversary
Strategy
We therefore chose to create two separate entities. A printed magazine and an online quiz. The magazine had to consist of historical facts and stories that are totally new to the majority of the Albert Heijn employees. The quiz had to be fun as well as educational. Main goal: bring more than a century of Albert Heijn history to life and make sure employees playfully take in as much information as possible.

Ahá 130 Magazine






Ahá 130 Kwis
While researching the stories we simultaneously cherry picked the coolest trivia for our quiz. Our goal was to come up with more than 150 questions in several Albert Heijn categories like: History, People and Products. The quiz at www.ah130jaar.nl is very easy to play. You just open the first question pack and work your way through ten multiple-choice questions.
There are three packs, with the questions getting harder as you progress. With each wrong answer you lose a life (three strikes, you’re out) and the faster you answer correctly the more points you gather. After each question some extra fun-to-know information is presented to you. In the end the goal is to gather as many points (and knowledge) as possible and to challenge your friends and colleagues to do better.


RESULT
A winning combination
The quiz and magazine work together perfectly. The magazine, sent to all Albert Heijn employees, stands out because of its newsworthy stories and very old look and feel. It sheds a unique light on Albert Heijn’s history and makes employees think about the company’s heritage in a different way. With a full page advertorial in the middle of the magazine readers are encouraged to put their newly acquired knowledge to the test in the Ahá 130 Kwis. This combination of editorial (paper) content and a smart digital game proves really strong. It’s a perfect present to all Albert Heijn employees and it offers a truly fun way to learn more about to company they work in.
