KLM and Born05 launch branded podcast

Today KLM launches podcast ‘The Journey’ in collaboration with Born05. By offering audio stories that last half an hour, KLM shows how to connect with its audiences in an innovative way.

‘The Journey’ is about true stories from people who talk about a journey that has changed their lives forever. The first series consists of six episodes, each lasting about half an hour. The series takes listeners the icy plains of Alaska, the hectic streets of New Delhi and the remote inlands of Kenya.

Podcasting is one of the fastest growing forms of media worldwide. The medium has been experiencing a major revival for a number of years, particularly in the United States. KLM sees a lot of potential in podcasts and for that reason it decided to explore the medium with Born05. The airline company has a long history with Born05 in creating high-quality and effective communication.

Rogier IJzermans, CEO of Born05: “We see that podcasts for brands are an extremely powerful tool. People who spend 30 or 40 minutes intensively on the content that is distributed from brands, is unprecedented. Especially in these times of fragmented attention. As Born05 we understand how you tell a story online and how you connect audiences to brands. That is why we embrace this medium with great enthusiasm.”

Marvin Jacobs, Editorial Director of Born05, has developed the format for ‘The Journey’ and led the creation: “We are very proud that we were able to put our insights and ideas about podcasts into practice together with KLM. It shows a lot of guts that KLM puts travelers in the spotlight to share their personal travel stories.”

KLM has long been at the forefront internationally in developing innovative forms of communication. The launch of ‘The Journey’ is the latest proof of this. This podcast adds a new chapter to the constructive collaboration between KLM and Born05.

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19th Mar 2018

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