THE KICK XL
Celebrating 5 years of creativity
The Kick, our three monthly creative get-together, has been around for exactly 5 years now. Of course that calls for a party. So on Thursday the 6th of July we organized a special XL edition with our partners Greenberry and Kaliber. At the Winkel van Sinkel in Utrecht almost 400 visitors and 4 awesome speakers joined us to celebrate creativity. What a night! Time for a short recap…
Back in 2012 The Kick started out as casual meeting for a handful of creatives from the Utrecht area. But in just 5 years it grew to be one of the most popular creative events in the city. The Kick’s goal is to connect and inspire the most talented brains in the business. Each edition is held in a different venue and always revolves around a new theme. Carefully picked speakers get just ten minutes to present their views on the theme, and are then subjected to a vigorous Q&A. A successful format. On average Kick events attract around 150 visitors. The Kick XL: nearly 400!
The Kick XL was proud to announce four heavyweight speakers. So without further ado, here are the shorts of their short talks.
Jeppe Aaen is an old skool graphic designer who felt the need to reinvent himself when Steve Jobs declared his war on paper. Some say this led to the birth of his Danish digital creative agency Hello Monday, others will tell you it’s just a story. And following Jeppe’s chaotic but hilarious Kick talk it’s just that: telling a story, and finding something beautiful hidden in the boring things of life.
Rian Verhagen, known for his award-winning projects for Superhero Cheesecake, took us behind the scenes of his latest project for Southwest Airlines. The goal was to come up with a ‘big thank you’ that you’d expect from a brand with a heart. He teamed up with technologist Joshua Davis, and together they made a unique piece of art created from data.
With 15 years of experience in service design, David Vogel from AKQA is a true UX heavyweight ready to inspire. He showed us how interfaces have developed into a new reality that won’t fit in classical wireframes. Where we once only communicate by phone and computer, we’re now getting familiar with talking to kitchen supplies, our thermostat and maybe one day our whole house.
Vincent Lammers, Head of Design and Animation at Ambassadors, takes creativity in advertising to the next level. In his own words, it only takes blood, sweat and pixels. Following this mindset, he showed us the work behind his most recent campaign for ASN Bank. Time and money are important, but Vincent thinks love and energy are crucial.
11th Jul 2017
Written by Caroline