50 years of impact on society

Our anniversary gift to SIRE

SIRE is the Dutch equivalent of the American Advertising Council. The USA and The Netherlands are the only two countries in the world where the advertising industries are united in using their creativity to create awareness and impact for the most important themes in their societies.

In The Netherlands topics such as elderly loneliness, incautious handling of fireworks and antisocial behavior are amongst the most recognizable campaigns of SIRE. SIRE has been founded in 1967 and in light of their 50th anniversary, their online presence could really use an update.


Go to the website

So, together with our friends of Egotribe we created the new website of SIRE. And we’ve made something really special. We modernized the rich archive of more than 100 SIRE campaigns, and gave SIRE a new and contemporary online identity. The words we would use to describe it? Clean, smooth, highly informative and downright beautiful.

05th Dec 2017

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