‘VILTJESAVOND’ WITH ALZHEIMER NETHERLANDS
REMEMBER: COLLECTING’S FUN!
Together with our colleagues from 5IVE we hosted our second edition of ‘Viltjesavond’. A unique get-together with potential future professionals. This time’s assignment: think of a way to double the amount of collectors for Alzheimer Netherland’s Collection Week.
Each year, some twenty thousand volunteers go door to door to raise money and awareness for Alzheimer Netherlands. As more and more people suffer from dementia the call for structural help and funding becomes louder. The annual Collection Week provides a massive source of income for the Dutch foundation. So ideas to optimize it are more than welcome.
LET’S DO THIS
This was the starting point for the 25 creative youngsters who attended Viltjesavond, who in teams had to come up with ingenious ideas for the challenge in front of them. For some extra help we teamed up with 5IVE, our not-for-profit cell who’s been involved with Alzheimer Netherlands for the past three years.
WORKING IN MULTIDISCIPLINARY TEAMS
Together with our coaches, the students get an introduction into the workings of a creative agency and learn how to develop concepts in a multidisciplinary context. All the coaches are specialized in a certain field: from concept and design to UX and development. They each bring a specific piece of know-how to the table, helping the talented students to fine-tune their concepts.
AND THE WINNER IS…
So, what happens when you mix professionals with eager students? Right, you end up with a crazy pressure cooker full of ideas. We were stunned by the amount of promising and captivating concepts. In the end Rebecca and Lotte came out on top with their concept: “Don’t forget about the fun”. A simple, yet brilliant idea intended on reminding people that collecting can be a fun and rewarding experience. The simplicity and easy real-world implementation of the concept convinced our jury to crown it as the winning idea.
CHEERS TO ALL PARTICIPANTS
Marjo Schepers, chief of the Alzheimer Netherlands annual collection and chair of the night’s jury: “When I first approached Rebecca and Lotte, their idea was still a diamond in the rough. It was amazing to see how they tackled our briefing heads-on, and really used our feedback to the most. Of course, that applies to all of the students, but the winning team had something special. Their pitch immediately brought back memories of all the awkwardly hilarious encounters I had myself during the years I was going door to door for Alzheimer Netherlands.”
16th Feb 2017
Written by born05