Grand Prix Content Marketing 2016

Born05/5IVE takes home two awards!

Our trophy room keeps on getting bigger. Shortly after winning a prestigious Red Dot Award, we’ve already added two new prizes to our collection. At DeFabrique in Utrecht Hardwell’s Travels and the renewed iFly Magazine, both for KLM, received a Grand Prix Content Marketing.

Born05 was nominated three times. KLM’s gorgeous video diary Hardwell’s Travels was selected in the category Best Video Series. In the category Best Content Platform two out of three nominees came from our ‘kitchen’. It actually was a contest within a contest. The renewed iFly KLM Magazine (Born05) and the online platform for Alzheimer Nederland, (by our sister agency 5IVE), both had a chance to win the same award. Or, to lose altogether… In the end it was iFly KLM Magazine that drew the longest straw. Let’s take a look at our two winners.

Hardwell’s Travels


© BBP Media / Giuseppe Toppers

DJ Hardwell is one of the most sought-after artists right now. He was voted the World’s No. 1 DJ twice and has fans all around the globe. Every year he flies from one sold out venue to another and performs his epic electro house. Just like KLM he visits every continent. And that’s not the only reason these two high-flying Dutch icons started a beautiful collaboration. Born05 was given the task to present and visualize this unique project. The goal? Introducing new people to KLM and inspire them to travel with the Dutch national airline company.

IFly KLM Magazine


© BBP Media / Giuseppe Toppers

KLM’s award-winning digital magazine iFly keeps passengers inspired between flights. Reaching ten million readers in more than 40 countries, it is a customer retention tool that builds the relationship with KLM and excites passengers with reasons to travel. It is a constant source of inspiration on the customer journey. With an incredible amount of exciting content iFly offers something for everyone. From general inspiration to help you find your next destination, to specific tips and insights about the place you’re travelling to.

About the Grand Prix Content Marketing
Every year the best content marketing cases and content productions from The Netherlands and Belgium are rewarded with a Grand Prix Content Marketing award. This year a record total of 190 cases was admitted. According to director and organizer, Bert Groothand, the overall quality of the submissions was far higher than last year.

21st Nov 2016

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